How Students Explored the Phenomenal Rise of Labubu
In a recent business and entrepreneurship module, students took a deep dive into the curious success story of Labubu, the mischievous, elf-like character from The Monsters series by Kasing Lung. What started as a designer toy with niche appeal has grown into a global sensation—and for students, the perfect case study to unpack how design, marketing, and strategy intersect in the real world.
Here’s how the classroom came alive with creativity, analysis, and entrepreneurial thinking. Students explored the economics behind manufacturing blind box toys—from the costs of materials, licensing, and distribution to packaging and quality control. It was a hands-on exercise that made financial planning feel tangible and exciting. This case study wasn’t just about crunching numbers—it was also about storytelling, customer psychology, and design thinking
