An engaging interaction with Mr. Prasanna Natarajan, Co-founder and CEO of Chutneyfy, gave our senior secondary students practical insights into modern entrepreneurship. Chutneyfy is an innovative food brand that reimagines convenience in traditional Indian cuisine by offering ready-to-eat chutneys prepared in just five seconds.
The interactive discussion spanned a wide range of topics, including idea formulation, pricing strategies influenced by the price elasticity of demand, and the evolving challenges entrepreneurs navigate on a daily basis. A key highlight of the session was the emphasis on a new-age work culture, where Mr. Natarajan shared how Chutneyfy empowers its employees by actively involving them in decision-making and collaborative discussions.
Beyond convenience, the interaction underscored the role of familiarity in driving consumer demand. Chutneyfy’s products particularly resonate with Indians living abroad, offering a comforting connection to the flavours of home-cooked food and illustrating how everyday relevance contributes to market success.
This thought-provoking exchange offered students insights that extended far beyond textbook learning, providing a practical understanding of entrepreneurship, leadership, and contemporary business dynamics. The students expressed their sincere gratitude to Mr. Natarajan for his warm hospitality and for providing meaningful exposure to real-world entrepreneurship through this enriching session.
